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Well many international companies have their main seat away from the production plants. There are many reasons for that. For us it was the most practicable way to start fluentless our business. Don't worry your watch is produced in Germany and Switzerland, the design and the construction is made in Munich, Bavaria and your watch will be send to you from Straubing, Bavaria.
So it is still a German made watch with a Swiss heart.
The benefits for you as our customer are: If you a a UK resident we manage the import tax for you. If you live in the EU there is no import tax, because your goods are produced in Germany, which is part of the EU.